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Risk, Management, Corporate and Trust services.
Russia and Isle of Man
Project: Corporate identity, Stationery, Brochure, Visual creation branding, Website, Advertisement.
Brief: Create a brand mark and elegant identity for R&M group reflecting their unique expertise in wealth management.
Solution: The idea of using the inverse "&" was elected for it’s ability to present between these two letters R and M, the notion of intimacy and safe relation between people. To add to this feeling, an elegant serif typeface has been used. Three logo variations including a shell visual have been created and adapted for their various communication needs. The brand intention was to build an identity recalling human emotion value and confidentiality of their services. For that we also bought a photograph of a shell x-ray as an emblem of security and a well-protected environment they offer towards their services.