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Insurance and financial services
London W1
Project: Corporate Identity, Stationery.
Brief: To produce a strong logo incorporating a London 'icon', assembling all together the full company name and initials within the same corporate visual.
Solution: To balance the contemporary and traditional feel of this identity, St Paul was selected to represent the long-established symbol of London and it is illustrated like an old architectural drawing. It is associated with a classical typeface which, mixed with a sans serif modern letter in the stationery implementation render a contemporary feel to the ensemble.