|
1 2 3 4 5 6 7 8 |
Tax, compliance and tax return consultant.
London SE1, Geneva, Zurich
Project: Corporate identity, Stationery, Marketing tool as Packaging holder cards, Pocket Brochure, Website design, Advertisement, Invitation cards.
Brief: Extract the essence of US Tax services and personality, and redesign the company corporate identity. Proposing and developing all marketing and communication tools they need for their business expansion in Switzerland.
Solution: We find in three words the essence of the services they provide: “caring, traditional, and freedom”. Once this branding conception was established we designed some wide logotype research and found that a cultural symbol was best at capturing the essence of this company. We selected the hands detail of "Mona Lisa" painting from Leonardo Da Vinci that reflect the calm, precise and personal touch their customers are offered when dealing with US Tax professionals. The most difficult part of it was to place in one visual the full name of the company without confusing them all.