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Investment Company
London W1
Project: Corporate Identity, Stationery, PowerPoint presentation and Website (in progress)
Brief: Ocean Capital has been trading for a few years and was now in need of an articulate corporate identity. They asked us to create a typographic based logo, reflecting the seriousness and professionalism of their executives, and essentially expressing their ‘pioneer’ and innovative expertise in their field. This would then build up confidence in their clients mind.
Solution: We tried many styles of typefaces to reveal the exact message they wanted to convey. We also verified in the name, the intrinsic quality of each words: ocean and capital to decide if capital would be smaller or equal in size to ocean for example. We designed this logo with a hint of 3-dimensional effect in the Delta symbol replacing the A of Ocean, to prove the high level expertise and service they offer.