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Fiduciary services
City of London
Project: Corporate Identity, Stationery, Website
Brief: They asked us to create more of an entity rather than an identity. The logo should reflect the link between several worlds/businesses/people.
Solution: This “link” is symbolized by 3 spheres (worlds?), illuminated by 3 different sources of light (suns?) linked together by a simple, modern blue typography expressing an aerial atmosphere. It is a successful representation of this company's work that advise European professionals to manage companies in a valuable and unique way.