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Client: Simple Group
Tax Planning
Gibraltar & London

Project: Main Corporate Identity and derivate service identity, Branding, Marketing collateral, Website.

Brief: Create a logo as crisp, fresh and accessible as possible.

Solution: We decided to create a more playful logo which has the possibility to be dismantled and declined in various ways following the company’s needs. The 'apple' green colour creates a simple and fresh feeling for this ‘always-expanding’ company.